TikTok tests e-commerce feature that identifies objects in videos as it ramps up online shopping ambitions

TikTok is testing a feature that could make all posts shoppable, the social media company’s latest move to create a multibillion-dollar US e-commerce business. The new feature uses technology to identify objects in a video automatically. Then it encourages viewers to “find similar items on TikTok Shop” by clicking into a page of products, according … Read more

Top Retail Issues of 2024 – WWD

Bolt, a leading checkout technology company, recently released its “2024 E-commerce Priorities and Predictions” report looking at the retail landscape for 2024. The company surveyed more than 100 decision-makers at U.S.-based e-commerce brands with revenues exceeding $100 million.  Looking back at the 2023 holiday season, the report’s authors found that Cyber Monday broke single-day sales records of … Read more