Gap Taps Dôen for Wide-ranging Collaboration

Dôen, the L.A. fashion and lifestyle brand loved by Taylor Swift, Selena Gomez and Kylie Jenner among others, is getting its biggest spotlight to date with a new 51-piece Gap collaboration launching Friday in more than 150 stores in 14 countries, and online at Gap.com. The marriage of the two born-in-California companies brings Dôen’s romantic … Read more

American Olympian Katie Ledecky Signs With Gap Inc.’s Athleta

Building upon its partnerships with champion female athletes, Gap Inc.‘s Athleta brand has signed a five-year partnership with Katie Ledecky, the world’s most decorated swimmer.  Ledecky, the 21-time world champion and 10-time Olympic medalist, becomes the newest member of Athleta’s “Power of She Collective” lineup of elite female athletes who endorse the Athleta collection and support its purpose … Read more

Athleta Now Makes Clothes for ‘Rigorous’ High-impact Workouts

Gap Inc.-owned Athleta, most recently closely associated with activities like yoga and pilates, is broadening its focus by introducing a collection specifically for intense workouts. After three years in the making, the Train collection officially launched Tuesday. Geared for high-impact exercise such as cross-training, the eight-piece line is rooted in Athleta’s new proprietary “PowerMove” fabric, which … Read more

Gap Inc. CEO Richard Dickson Makes First Exec Hires – WWD

Gap. Inc.’s new chief executive officer Richard Dickson has made his first executive appointments. On Friday, Dickson, who joined Gap Inc. in late August 2023, named Eric Chan chief business and strategy officer, and Amy Thompson chief people officer. Both will join Gap Inc.’s executive leadership team and report to Dickson. “Eric Chan and Amy … Read more

The Politics of Speaking Out About Controversies – WWD

Diplomacy is not a subject that many designers dive into, but increasingly some are inclined to air their beliefs cautiously — just as select major brands and retailers have too. Without question, cultural milestones like the #MeToo and Black Lives Matter movements sparked many to share their opinions more publicly. But more recently, social media … Read more