Mugler Is to Launch Alien Hypersense and a New Concept Store in China

PARIS — For Mugler, 2024 will be a banner year.  The brand turns 50 and is entering China with a new retail concept mixing fragrance and fashion. It is also launching Alien Hypersense, the fragrance fronted by model Anok Yai. “We rejuvenated Angel last year, so it was time for Alien,” Danièle Lahana-Aidenbaum, global president of Mugler Fashion, told … Read more

Niche Fragrances to Try From Your Favourite Perfume Brands

I may be a beauty editor with an impressive collection of niche fragrances and indie perfumes, but I’ll be the first to admit that when posed with the question ‘what is your favourite fragrance brand?’, my answers are nothing but predictable. In fact, some of my most worn perfumes are from classic, heritage perfume brands such as Chanel … Read more

The Best Beauty Pie Perfumes, According to a Beauty Editor

If you’ve read any of my articles, then you’ll know that I love an affordable fragrance. As someone who works in the beauty industry, I am lucky enough to receive samples of both luxury and high street perfumes, and I truly believe that you don’t have to spend a fortune in order to smell good. … Read more

Louis Vuitton Will Launch ‘A Perfume Atlas’

FRAGRANT GLOBE-TROTTING: Louis Vuitton master perfumer Jacques Cavallier-Belletrud sat signing books Wednesday evening at the luxury brand’s Saint-Germain-des-Prés boutique in Paris. No matter how many times he put pen to paper, the line of journalists before him kept growing longer, as they chatted together and sipped Champagne. The 380-page tome, entitled “A Perfume Atlas,” describes perfume plants, such as key lime, vetiver and … Read more

23 Best Perfume Gifts in 2024 for Valentine’s Day Gifting

Finding the best perfume gifts for any loved one this Valentine’s Day can be difficult. After all, everyone’s fragrance profile and the preferred notes they lean towards are unique. With that being said, we already know that the power of a good fragrance is potent. It can trigger memories, invoke deep emotions, or remind you … Read more

9 Zara Perfume Dupes That Smell Like Designer Fragrances

Who doesn’t love a designer perfume? Not only do they look beautiful, but they smell beautiful too. The only downside, unfortunately, is that they can sometimes set you back a small fortune. However, thanks to one of my favourite high-street stores, smelling expensive doesn’t have to break the bank. Enter, Zara. Over the years, Zara … Read more

14 Best Hair Perfumes 2024 for Good-Smelling Hair, According to Editors

​​Let’s cut to the chase: are hair perfumes necessary? Absolutely not. Are they a fun, often less expensive alternative to regular perfume? Absolutely. Give one of the best hair perfumes a go if you’re on a fragrance kick and looking to expand your collection — maybe you’ll ditch your standard eau de parfum for good. … Read more

The 13 Best Vetiver Perfumes That Guarantee Compliments

Here’s the thing about really versatile fragrance notes: they should never be static. For example, I want a rose to smell different depending on what type of fragrance it’s used in—in some scents, it should smell sharp and young, while in others, it should smell sweet and warm. No matter what, however, a rose scent should always be unmistakably rosey. This … Read more

7 Baccarat Rouge 540 Dupes That Are Too Good to Gatekeep

If you’re yet to smell Baccarat Rouge 540, then I recommend heading to sniff it straight away. Warm, sensual notes of jasmine and amber combine with sweet saffron and woody cedar for a truly seductive finish. I am yet to find someone who doesn’t like this warming scent, and it’s definitely one of my most complimented … Read more

These Are the Top 5 Best Chanel Perfumes of All Time

Growing up, my mum had the most enchanting collection of beauty products that took residence in her bathroom. (My dad’s electric shaver, bare bar soap, and a lone bottle of 2-in-1 shampoo and conditioner didn’t stand a chance and were banished to a different bathroom downstairs.) Atop my mum’s porcelain vanity sat her jars of creams and powders, and … Read more