Mugler is ready to dive back into the men’s market. For its first official pre-collection in five years, the house expanded its gender-fluid offering to include its first menswear collection in more than a decade. The label’s collaboration with H&M last year paved the way for the move, which fits in with creative director Casey … Read more
PARIS — For Mugler, 2024 will be a banner year. The brand turns 50 and is entering China with a new retail concept mixing fragrance and fashion. It is also launching Alien Hypersense, the fragrance fronted by model Anok Yai. “We rejuvenated Angel last year, so it was time for Alien,” Danièle Lahana-Aidenbaum, global president of Mugler Fashion, told … Read more
PARIS — French event and communications agency WMH Project has acquired boutique creative production agency Petit Ami as it seeks to expand its activities in fashion, luxury and art. Terms of the deal were not disclosed. Founded in 2017 by Laurent Bandet, who previously worked for French brand Agnès b., Petit Ami produces events including … Read more
