Serena Williams Launches Makeup Line, Wyn Beauty — Review, Photos

We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (the celebrity beauty brand fatigue is real). But we started using it — we’re here to do the work — … Read more

14 Best Eye Shadow Sticks of 2024 for Flawless Eye Looks in Seconds, According to Makeup Artists

Editor Tip: You can apply this stick closer to your lash line as you would with a regular liner. Who It’s For: Makeup newbies | Available Shades: 9 Most Unique Shades: Colourpop Shadow Stix Why It’s Worth It: Another affordable hit is the Colourpop Shadow Stix, which New York City-based makeup artist Amrita Mehta loves for its … Read more

14 Best False Lashes of 2024 for a Fluttery Finish: Subtle, Dramatic, Magnetic, Faux Minx, and More

Material: Faux mink fur | Reusable: Yes, number of uses not specified Frequently Asked Questions What are false lashes made of? When false lashes hit the scene at the end of the 19th century, they were mainly made of human hair and mink fur. But today, as manufacturers embrace cruelty-free beauty practices, the vast majority of … Read more

14 Best Mascaras to Lift, Curl, and Define Lashes, According To Allure Editors 2024

When in doubt, go waterproof Have naturally-teary eyes? Scibelli suggests switching over to a waterproof formula to ensure tears don’t cause streaking throughout the day. “Or you can seal your lashes with a second coat of mascara with a waterproof formula,” he says. Dry-down time is key If you just applied a coat of mascara, … Read more

12 Best Waterproof Eyeliners in 2024 for Smudge-Free Looks

Teary-eyed makeup lovers, rejoice: the best waterproof eyeliners are the long-wear solutions you need to put an end to unintentionally smudged looks. These liners don’t have a penchant to crease, smear, and smudge even on oily, sweaty eyelids — or ones that just shed a few tears. Whether you can crisp, clean cat eyes or … Read more

8 of the Best Under-Eye Correctors to Cover Dark Circles

I don’t know about you, but after a busy Christmas period, my under-eye circles are darker than ever. In a bid to look less tired, I’ve been testing all of the top-rated concealers you could think of, but nothing seems to adequately get rid of the pesky purple shadows around my eyes. As a beauty editor, I’m … Read more

11 Best Colored Mascaras of 2023 for Bold, Fun Looks

Say it with us: Colored mascara isn’t just for red carpets and runways. Sure, it has made appearances at Fall/Winter 2023 shows (makeup artist Pat McGrath painted vibrant blues onto models’ lashes for Anna Sui), but a few sweeps of the stuff is perfect for your TikTok FYP and even — dare we say — … Read more

15 Best Places to Buy Glasses Online 2023 for Unique Frames

Shipping Info: Zenni offers a wide range of shipping options to over 200 countries. If your frames are damaged in the process, let them know, and they’ll figure out a replacement ASAP. Why We Love It: Warby Parker is one of the most popular online glasses retailers — and for good reason. The company’s convenient … Read more