Temu splashes out on Super Bowl ads as interest on the Chinese e-commerce app fades among US shoppers
Temu spent big at the Super Bowl on Sunday night, airing its advertisement six times and offering US$10 million in giveaways as it hopes to reinvigorate wavering US growth. Observed sales fell 12.5 per cent month-on-month in December and 4.8 per cent in January, a sharp drop from the Chinese e-commerce app’s growth of more … Read more