Italian Luxury House Etro Launches First Branded Residential Project

Italian Luxury House Etro Launches First Branded Residential Project

MILAN — Another cornerstone of Etro’s lifestyle proposition is being set with the brand’s first residential project. The Milan-based luxury company has inked a partnership with Rams Global to design the interiors of the Tower Rams Beyond in Istanbul, Turkey. “Etro has had a solid foothold in home and interiors for years, but for the … Read more

Marco De Vincenzo to Mentor Students at IED Fashion School in Milan

Marco De Vincenzo to Mentor Students at IED Fashion School in Milan

MDV x IED: Marco De Vincenzo is adding the role of mentor to his résumé. The creative director of Etro has been named academic mentor of IED, an acronym for European Institution of Design. He will serve in the Milan campus of the fashion school, mentoring about 500 undergraduate students of the fashion design and shoes … Read more

Vuitton Taps Saoirse Ronan, Hamlin’s Givenchy Turn, Etro’s AI Ads

Vuitton Taps Saoirse Ronan, Hamlin’s Givenchy Turn, Etro’s AI Ads

FRESH FACE: Louis Vuitton has named actress Saoirse Ronan as its latest ambassador, the house revealed on Tuesday. The brand has been cultivating links with the American-Irish actress in recent months. Last December, she was a guest of the brand’s artistic director of women’s collections Nicolas Ghesquière at the Academy Museum Gala in Los Angeles, … Read more

Etro Releases AI-generated Advertising Campaign for Spring 2024

Etro Releases AI-generated Advertising Campaign for Spring 2024

AI CAMPAIGN: Etro has taken the offbeat title of its spring 2024 women’s collection, “Nowhere,” quite literally in the advertising campaign it released Monday. Not being bound to a particular place sparked the imagination of creative director Marco De Vincenzo, who collaborated with digital artist and prompt designer Silvia Badalotti to create different scenes through AI. … Read more