China’s top live-streaming influencer Dong Yuhui departs East Buy to pursue own venture

China’s top live-streaming influencer Dong Yuhui departs East Buy to pursue own venture

The 31-year-old Dong, a former teacher who gained fame and wealth in China’s live-streaming e-commerce sector, left his employer because of “career aspirations, commitment to his other pursuits and personal time arrangements”, Hong Kong-listed East Buy said in a filing on Thursday. Dong’s resignation is effective immediately. As part of that departure, East Buy agreed … Read more

Kuaishou’s top e-commerce influencer accuses platform of unfair treatment in rare public spat

Kuaishou’s top e-commerce influencer accuses platform of unfair treatment in rare public spat

The top influencer on Kuaishou Technology, China’s No 2 short video platform, has complained about being unfairly treated in a rare open spat between a live streaming star and a major internet platform. Xin Youzhi, widely known as Xinba, or The Lion King’s Simba in English, has stopped updating his social media since Saturday, when … Read more

China’s New Oriental fires live-streaming e-commerce platform CEO, promotes top influencer after corporate infighting

China’s New Oriental fires live-streaming e-commerce platform CEO, promotes top influencer after corporate infighting

Chinese live-streaming e-commerce website East Buy fired its CEO after he made comments angering fans of a top influencer on the platform, ending a widely-watched corporate battle that reflects the importance of A-list sellers. Sun Dongxu, the company’s sacked CEO, became the subject of ire when he backed a social media post insinuating Dong was … Read more