Dong Yuhui

Kuaishou’s top e-commerce influencer accuses platform of unfair treatment in rare public spat

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The top influencer on Kuaishou Technology, China’s No 2 short video platform, has complained about being unfairly treated in a rare open spat between a live streaming star and a major internet platform. Xin Youzhi, widely known as Xinba, or The Lion King’s Simba in English, has stopped updating his social media since Saturday, when … Read more

China’s New Oriental fires live-streaming e-commerce platform CEO, promotes top influencer after corporate infighting

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Chinese live-streaming e-commerce website East Buy fired its CEO after he made comments angering fans of a top influencer on the platform, ending a widely-watched corporate battle that reflects the importance of A-list sellers. Sun Dongxu, the company’s sacked CEO, became the subject of ire when he backed a social media post insinuating Dong was … Read more