MILAN — The search for new technologies and sustainable processes in manufacturing doesn’t seem to stop. For the denim mills, manufacturers and laundries gathered at the two-day trade show Denim Première Vision, it seems it’s the only way to deal with the downturn of volumes and sales of the current year. Held in Milan at … Read more
PARIS — Karl Lagerfeld Jeans is taking a new twist on its denim, launching a collaboration with Amsterdam-based brand Atelier Reservé created with repurposed and deadstock fabrics. “Karl was always open to new ideas — he embraced challenges, broke the rules, and collaborated with unexpected partners which resulted in phenomenal creations,” said Karl Lagerfeld creative … Read more
Boity Thulo has joined forces with renowned denim brand True Religion to launch the Boity x True Religion collection. As the face of the collection, Boity has infused her bold personality into the designs, bringing her unique flair to this retro-inspired range. “Your newest obsession 🫦 The first of its kind this season collaborating with my @truereligion_sa family,” Thulo announced … Read more
G-Star is delving into the art world for its latest collection. The denim brand is releasing a new six-piece collection on Thursday inspired by Dutch artist Rembrandt and his etching techniques, specifically his self-portrait on display at the Rembrandt House Museum in Amsterdam. The collection offers two denim jackets, two jeans, a denim shirt and … Read more
The Japanese town of Kojima is all about denim. The main road is named Jeans Street, pairs of jeans flap like flags overhead, the drinks vending machines at the railway station are plastered with the image of jeans, and the roads are painted blue, with the lines at the edges pink and white, the trademark … Read more
AG is getting artistic in its latest collection. The Los Angeles-based denim brand on Thursday will launch The Art Project, a collection that is designed to transform apparel into wearable art. Each piece in The Art Project collection of men’s and womenswear features abstract prints in bold colors and innovative form combinations. The collection is … Read more
Can lightning strike twice? Jeremy Allen White, the actor best known for his Emmy Award-winning role as chef Carmen “Carmy” Berzatto in the comedy-drama series “The Bear,” has returned for his second Calvin Klein denim and underwear campaign. White’s appearance in Klein’s spring 2024 campaign, which featured the 33-year-old actor stripped down to his Calvin … Read more
Global denim brand Wrangler has unveiled Bespoke, a new jeans line that was developed by women for women and inspired by a focus on finding the perfect fit. Introducing new fit technology, Bespoke is designed to fit and flatter every body shape using fabric that has superior stretch and shape retention. The waistband features a … Read more
Jeans have been the foundation of just about every well-curated wardrobe for more than a century. In fact, it’s their longevity, versatility and reliability that led Sonia Mosseri to the name “Still Here” when launching her line of artisanal jeans in 2018. “We wanted to pick a name that spoke to the rich history of … Read more
Target aims to repeat the success of its annual car seat trade-in program with denim. From Sunday to Aug. 10, Target will host its first Denim Take Back Event, allowing consumers to bring used denim of any brand to a Target store to recycle. In exchange, consumers will receive a Target Circle 20 percent off … Read more
