D3sign | Moment | Getty Images Data brokers have long operated in the shadows of the internet, quietly amassing unprecedented amounts of personal information on billions of people across the globe, but few realize just how deep this data collection really goes. In an age where every move you make online — every click, every … Read more
Nomadsoul1 | Istock | Getty Images The question “What is a thought?” is no longer strictly a philosophical one. Like anything else measurable, our thoughts are subject to increasingly technical answers, with data captured by tracking brainwaves. That breakthrough also means the data is commodifiable, and captured brain data is already being bought and sold … Read more
Many consumers are enamored with generative AI, using new tools for all sorts of personal or business matters. But many ignore the potential privacy ramifications, which can be significant. From OpenAI’s ChatGPT to Google’s Gemini to Microsoft Copilot software and the new Apple Intelligence, AI tools for consumers are easily accessible and proliferating. However the … Read more
Consumers have become accustomed to all sorts of labels and seals of approval on products in the shopping process, from the Energy Star to sustainability standards. Next up, shoppers should prepare for a hacking-safe seal of approval in the works for home gadgets and appliances coming from the federal government. Last July, the Biden administration … Read more
Nico De Pasquale Photography | Moment | Getty Images So-called connected cars, vehicles equipped with internet access, are becoming the norm, and their proliferation is sounding the alarm for consumer data privacy advocates. By 2030, more than 95% of the passenger cars sold are likely to have embedded connectivity, according to Counterpoint Technology Market Research. … Read more
The tech giant Google has agreed to settle a privacy and data tracking lawsuit which alleged that the company’s Google Chrome browser was snooping on people. Lawyers representing the tech giant revealed that the company will resolve a consumer privacy lawsuit with a £390 million ($500 million) out-of-court settlement which would be made public in … Read more
