Burberry Warns on Full-year Profit as Luxury Slowdown Hits Sales – WWD

This story has been updated. LONDON – Burberry’s Christmas wasn’t a merry one, with sales declining in key markets and a lump of coal, in the form of a profit downgrade, in its stocking. The brand, which released its third-quarter trading update a week early, said adjusted operating profit for the 2024 financial year ending … Read more

Brands Think Beyond Traditions for Year of the Dragon Campaigns – WWD

For the Year of the Dragon — the only imaginary animal in the 12 Chinese zodiac signs, as well as one of the most auspicious creatures — luxury and fashion brands let their imagination roam free with holiday collections that reflect brand value and showcase localization know-how. “From the consumer’s point of view, Chinese New … Read more

Jacquemus Appoints Former LVMH Executive as Commercial Director – WWD

PARIS — Jacquemus has named former LVMH Moët Hennessy Louis Vuitton executive Mélissa Ait-Ouakli commercial director, effective Tuesday, signaling continuity in the French independent brand’s retail strategy following the surprise departure of its chief executive officer. In the new position, Ait-Ouakli will oversee the e-commerce, retail, wholesale and client experience divisions and will report directly … Read more

Sabato De Sarno’s First Ads, Tag Heuer’s Face, Spice Girls Stamps – WWD

FIRST EFFORT: A roster of marquee ambassadors and celebrities or a group of new faces? Gucci can rely on both.  After unveiling campaigns for specific product categories with the likes of Billie Eilish, Paul Mescal, Xiao Zhan, Kendall Jenner and Bad Bunny, and most recently, with Ni Ni and Chang Chen, the Florentine house unveiled … Read more

Tang Wei, Chen Kun Star in Burberry’s Lunar New Year 2024 Campaign – WWD

LONDON — The Burberry checks have turned red for its Lunar New Year campaign featuring brand ambassadors Tang Wei and Chen Kun with He Cong, Wang Xiangguo and Alex Schlab. The cast was shot in Chengdu, China, by American photographer Ryan McGinley wearing pieces from the Chinese New Year capsule collection that merges British houndstooth … Read more

Burberry, Dunhill, JW Anderson – WWD

LONDON — London Fashion Week will mark its 40th anniversary next year. The physical and digital shows and a host of cocktail parties, openings and dinners will run between Feb. 16 and 20. The fall 2024 showcase will include the city’s big names such as Burberry, JW Anderson, Roksanda, Erdem and Simone Rocha. Dunhill will … Read more