How to Use PR to Avoid the Post-Holiday Sales Slump

How to Use PR to Avoid the Post-Holiday Sales Slump

Opinions expressed by Entrepreneur contributors are their own. The first quarter often brings a natural slowdown, as many consumers tighten their budgets following holiday spending. This dip can be challenging, especially for shopping centers, beauty brands and service-based businesses that rely on steady engagement to maintain growth. However, with a well-thought-out PR strategy, brands can … Read more

3 Mistakes Hindering Your Professional Services Business’s Growth

3 Mistakes Hindering Your Professional Services Business’s Growth

Opinions expressed by Entrepreneur contributors are their own. Professional services firms make up a majority of the small business universe in the U.S. Most never cross the seven-figure revenue mark or even see it on the radar. They tend to be dominated by a few loyal clients. Hard-driving founders work 24/7 to get projects done … Read more

How to Become a Sales-Focused Founder (and Why It’s Important)

How to Become a Sales-Focused Founder (and Why It’s Important)

Opinions expressed by Entrepreneur contributors are their own. Remember Pebble? Users loved the original “smartwatch,” which all the way back in 2013 could show texts and notifications on your wrist. But despite rave reviews and being years ahead of its time, Pebble fell woefully short in the one metric that really mattered: sales. It was … Read more