With a secure hold on men’s and women’s essentials, Hanes Brands has begun its expansion into a new category. Called Hanes Moves, the brand’s new activewear collection focuses on comfort and performance with offerings in the children’s, women’s and men’s categories. The collection’s rollout began slowly in 2024 with more continuing to drop next year. … Read more
Known for designing aesthetic, trend-forward athleticwear, Alo’s third edition of its winter Alo Atelier collection includes pieces designed to elevate winter active and après-ski activities. The elevated collection represents the brand’s continuation into the luxury space as well as its commitment to providing chic performance-driven fashion and wellness options for every situation. Similar to other … Read more
As Alo Yoga prepares for a bold expansion into Asia, the lifestyle brand has announced Jin of BTS as its new global ambassador. Jin, who has been celebrated for his influence in artistry shares many of the brand’s values including mindfulness, balance and self-love, which he aims to share further with fans through the partnership. … Read more
“People are falling in love with Saudi culture again,” Mimi Fraser, managing director and board member of premium activewear brand Kayanee, told the WWD Global Fashion Summit in Riyadh. “This is a country that has a massive creative backbone — not just from the creative point of view, from a cultural point of view.” Fraser … Read more
Gap Inc.-owned Athleta, most recently closely associated with activities like yoga and pilates, is broadening its focus by introducing a collection specifically for intense workouts. After three years in the making, the Train collection officially launched Tuesday. Geared for high-impact exercise such as cross-training, the eight-piece line is rooted in Athleta’s new proprietary “PowerMove” fabric, which … Read more
