More than nine million Brits have eaten the same thing for breakfast for at least the last five years, according to research. The study, of 2,000 adults, revealed 18 percent never stray from what they know – claiming it’s part of their routine (50 percent), and they lack time to make something out of the ordinary (19 percent).
Meanwhile, 11 percent don’t feel inspired to try new things, and nine percent admitted they lack the creativity to whip something else up.
However, 14 percent of breakfast eaters want to be more adventurous with their morning flavours, with 13 percent claiming it is the best meal of the day.
The research was commissioned by Alpro, which has partnered with TikTok sensation, Poppy O’Toole, to take inspiration from dinnertime menus to create a five-course, plant-based breakfast tasting menu.
It also emerged 69 percent who eat the meal look forward to starting their day with it – and 30 percent even treat themselves to more than one dish. However, one in three struggle to decide what to have, and so end up skipping their morning meal entirely.
A spokesman for Alpro said: “Brits believe breakfast choices lack variety – and, as our research shows, eat the same thing on repeat.
“Breakfast is how we begin our day, so we should start as we mean to go on by making that initial meal adventurous and tasty.
“It’s interesting to see how many people lack the time to do so, so it can be a good idea to make simple taste twists to your favourite dishes – like adding a tropical splash of coconut to a bowl of cereal, or topping off a morning brew with a dash of almond drink, to help shake things up in a delicious way.”
The study also found almost a quarter of those polled (23 percent) are better at exploring more options and trying new things at dinnertime than at breakfast.
Some of the top reasons for this include having more time in the evening (53 percent), more recipe books focused on those meals (26 percent), and knowing simple ways to add taste and flavour to dishes (20 percent).
As a result, one in five want to see more variety at breakfast – and 17 percent would like to slow things down and treat it more like an event, as they do at dinnertime.
To liven up their brekkie, 13 percent turn to the internet for inspiration, while 12 percent learn new recipes from cooking shows on TV.
But it doesn’t take too much effort to make their morning meal more interesting – as 24 percent think they could liven it up with the simple addition of fruit, seeds, or nuts to bowls of cereal and porridge. And 13 percent like to sprinkle herbs and spices onto their, otherwise plain, scrambled eggs.
It also emerged one in five of those who eat breakfast enjoy an entirely plant-based menu, according to the research, conducted via OnePoll.
The spokesman for Alpro added: “People tend to be more adventurous with their evening meals, so why can’t it be the same for breakfast? It doesn’t have to be a big change to make a difference, and bring the excitement of the dinnertime experience to the breakfast table.”
