Huawei Technologies’ latest flagship smartphone, the Pura 70, has received certification in Malaysia for two models, paving the way for their sale in the country even though they do not support popular apps such as Google.
Two models in Huawei’s new Pura 70 series – the base model and the Pura 70 Pro – have been certified by SIRIM, a certification organisation wholly owned by the Malaysian government, according to latest information on the agency’s website.
The recognition by SIRIM, formally known as the Standard and Industrial Research Institute of Malaysia, means Huawei has the green light to sell the two models in the country, as all imported electronic gadgets require certification before going on sale, according to Malaysia’s government.
Huawei did not immediately respond to a request for comment on Thursday.
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The debut of the Pura 70 series came as Huawei showed a strong performance in the first quarter of 2024 with a net profit of 19.6 billion yuan (US$2.7 billion), up 564 per cent from a year ago, according to the company’s latest filing.
The privately-held Huawei said sales in the first quarter rose 37 per cent to 178.5 billion yuan, but it did not break out figures for its business units.
The strong growth in earnings is in line with its comeback in 5G smartphones, after its rapid rise as a major global smartphone brand was thwarted by US sanctions. Huawei’s smartphone shipments soared 70 per cent year on year in the first quarter to 11.7 million units, according to research firm Canalys.
Huawei’s operating system HarmonyOS could be one barrier to entry in overseas markets, according to analysts. Its market share in the fourth quarter of last year was only 4 per cent, compared to 74 per cent for Android, according to Counterpoint.
