Chalmers produced a line of higher-end vehicles and developed a reputation for winning races. It helped that the Thomas Flyer had won the famous New York to Paris race in 1908. The company’s badge became a symbol of wealth, and the vehicles generally sold in the $1,500 to $2,800 range. The Model 30 was at the center of the company, featuring a 226 cubic-inch four-cylinder engine and an advanced valve train that helped it win the 2,851-mile Glidden Tour race in 1910.
Chalmers achieved full ownership of the company by 1910 due to some disagreements about pricing models, which led former partner Howard Coffin to split with him. The brand remained a luxury producer with a proud racing reputation. However, it didn’t last. According to Hemmings, Chalmers aimed to achieve annual sales of 60,000 cars, but his business methods ultimately put the company in jeopardy.
