In the four-part Hulu series Thank You, Goodnight, director Gotham Chopra does a deep dive into the impressive career and longevity of the band Bon Jovi.
Led by founder, chief songwriter, and frontman John Francis Bongiovi, the band has racked up astounding benchmarks over its 40 year run:
Stellar songs, powerful charisma, relentless persistence, and abundant energy have made the band’s many wins possible, but also in the mix were Bongiovi’s savvy behind-the-scenes business decisions.
Here’s three guiding points entrepreneurs in any industry can borrow from Bongiovi to increase their chances of platinum-level prosperity:
Constantly enhance and update your product
The coin of the realm in the music business is a well-crafted song that connects widely and deeply with audiences. Having a cool image, slick studio production, and impressive performing chops are all essential, but if the songs driving that stuff are meh, artists will have difficulty finding “customers” for their creative works.
