From snake-themed events to whether your luck is in: discover all you need to know about the coming Lunar New Year in our Year of the Snake 2025 series.
For decades, fashion brands have embraced the snake as a motif. Luxury houses – from Cartier to Bulgari – have released jewellery collections dedicated to the reptile, while snakeskin prints have long been used in coats, boots, bags and other accessories.
As the Year of the Snake draws closer – it begins on January 29, 2025 – many brands are releasing snake-themed pieces.
From necklaces and watches to shoes and dresses, here are some snake-inspired designs that have caught our eye lately.
1. Adidas
Every Lunar New Year, Adidas releases limited-edition trainers. Among the designs that will go on sale in January is the red and black Superstar Year of the Snake, which features a snakeskin print that mimics the zodiac animal in look and texture.
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