Game of Thrones-themed wine, lower alcohol content: French winemakers try new tactics to combat falling sales – are they working?
So the wine industry is striking back with a marketing and branding drive worthy of Madison Avenue – a street in New York synonymous with the advertising industry. Tyrion Lannister (Peter Dinklage) pours wine in a still from “Game of Thrones”. One Bordeaux winemaker found success with a “Games of Thrones”-themed line of wines. Photo: … Read more
