Vietnam’s coffee entrepreneurs open stylish cafes to serve Generation Z

Vietnam’s coffee entrepreneurs open stylish cafes to serve Generation Z

Ditching a lucrative career in finance, Vu Dinh Tu opened a coffee shop without telling his parents and joined a wave of young Vietnamese entrepreneurs using espressos to challenge family expectations around work. Traditionally taken black, sometimes with condensed milk, or even egg, coffee has long been an integral part of Vietnamese culture. But starting … Read more