Apple set to unveil AI strategy at June 10 worldwide developers conference

The iPhone maker announced the timing on Tuesday, saying the event will run through June 14. Though Apple did not say what it plans to unveil – in usual fashion – people familiar with the matter have said that the presentation will focus heavily on AI. Continuing an approach used since the beginning of the … Read more

Apple shares new Vision Pro ad just days before launch

Apple has dropped a new Vision Pro ad just a few days before the launch of the new device. You can watch it above. The 70-second ad, posted on Apple’s YouTube channel on Sunday, has Supertramp’s 1974 hit Dreamer as the soundtrack and shows the $3,499 mixed-reality headset being used in a variety of settings. … Read more