Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it’s prepared to lose 85% of traditional customers
Jaguar has infuriated car fans on social media with a radical new redesign that has been described as ‘woke’ and ‘unhinged’. The car firm, which is almost 100 years old, unveiled a bold rebrand yesterday worked on by a team of 800 that has ditched most of its classic iconography, including the ‘growler’ badge depicting … Read more
