How Indian ice creams offer unique and creative flavours, as Gen Z and millennials drive gourmet and artisanal trends

How Indian ice creams offer unique and creative flavours, as Gen Z and millennials drive gourmet and artisanal trends

“The recently introduced ice cream flavours are a reflection of the preferences of millennials and Gen Z,” says Ankit Gupta, co-founder of Burma Burma. “We have played upon the nostalgia of ice cream rituals such as visiting parlours, birthday parties, and bowls shared with family and guests, which to an extent helped us create different … Read more