British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the overhaul went viral online as commenters critiqued the company’s design choices, called the company “woke,” and questioned why the ad did not feature a car. But experts say the company’s real challenge is executing its plan to save … Read more
Image of Jaguar Type 00 concept vehicle Jaguar Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” features a minimalistic yet somewhat gaudy design. It is boxy with sleek lights and large wheels, a notably … Read more
Carmaker Jaguar is accused of embracing ‘woke’ ideologies after leaked photos showed its new vehicle: a ‘Barbie Pink’ electric concept car. Ahead of an official launch that is slated for reveal during Miami Art Week, the images show a pink version of the Jaguar electric GT, dubbed Miami Pink, and a blue one, London Blue, … Read more
Skoda Kodiaq automobiles on the production line at the Volkswagen AG plant in Bratislava, Slovakia, on Friday, Dec. 1, 2023. Bloomberg | Bloomberg | Getty Images A small landlocked country in the heart of Europe appears to be uniquely exposed to President-elect Donald Trump’s “America First” economic agenda. Nicknamed the “Detroit of Europe” due to … Read more
Jaguar new logo Courtesy: Jaguar Luxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. The company, part of Tata Motors-owned group Jaguar Land Rover, released a new logo that saw it ditch its iconic “leaper” big cat branding, and promotional videos featuring brightly-dressed models — but no cars. … Read more
India’s car market is on track to reach 20 million units by 2047, helped by promising growth in battery electric vehicles, Suzuki Motor Corp. Executive Vice President Kenichi Ayukawa said. First, the goal is for Maruti Suzuki India Ltd., the Japanese carmaker’s subsidiary, to grab 50% market share by 2030, from around 40% for the … Read more
