surge pricing

Kroger’s Under Investigation For Digital Shelf Labels: Are They Changing Prices Depending On When People Shop?

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Kroger’s Under Investigation For Digital Shelf Labels: Are They Changing Prices Depending On When People Shop?

Kroger, the largest supermarket chain in the United States, is currently under investigation for using electronic price labels in its stores nationwide. US Senators Elizabeth Warren and Bob Casey have announced they are investigating Kroger’s practices to determine whether the company is engaging in surge pricing. Dynamic pricing—also referred to as surge pricing, demand pricing, … Read more

Opinion | As Wendy’s boss learned, diners won’t buy ‘dynamic pricing’ – or gouging – even if they accept being exploited at Christmas and on Valentine’s Day

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Opinion | As Wendy’s boss learned, diners won’t buy ‘dynamic pricing’ – or gouging – even if they accept being exploited at Christmas and on Valentine’s Day

Another national crisis nearly wrecked the United States last week, and it didn’t involve President Biden, Donald Trump, Congress or Taylor Swift. This near emergency was caused by the chief executive of fast food chain Wendy’s, Kirk Tanner, when he said he was considering a “dynamic pricing” plan starting in 2025. The price of its … Read more