LONDON — Supreme on Monday unveiled its fall 2024 collaboration with British Jamaican fashion designer Martine Rose. Available from Thursday, the collection reflects Rose’s subversive take on the traditional codes of masculinity, including leather jackets, puffers, reversible denim trucker jackets, denim cargo pants, track sets, suits, sweaters, football jerseys, T-shirts, hats, lanyards, stash cans and Desert Trek … Read more
Fashion is tiptoeing into the second half — wary of a shaky consumer, an uncertain election, slowness in China and more. But at least some dealmakers think it’s coming time — soon — to see a little bit more of a strut from the industry, with the expected interest rate cut potentially accelerating mergers and … Read more
Bracken Darrell’s first year as chief executive officer of VF Corp. was a doozy. The turnaround artist, who formerly led Logitech and helped reinvigorate Old Spice, has had a steep learning curve in fashion, but he said the steps needed to get VF back on its feet are familiar. “I am a little surprised how … Read more
Change has come to VF Corp. — where Bracken Darrell in his first year as chief executive officer has changed executive leadership, tweaked strategy, cut costs and inked a $1.5 billion deal to sell off Supreme to EssilorLuxottica. But those changes have yet to turn around the company’s financial results. VF’s first-quarter net losses widened … Read more
With world politics changing at dizzying speeds in recent weeks, Elon Musk used fashion to take a jab at current world powers by sharing an AI-generated virtual runway show featuring global political leaders and tech giants. The SpaceX founder and Trump campaign supporter posted the fake virtual fashion show Sunday on the social media platform X, … Read more
MILAN – In a surprise move, giant eyewear group EssilorLuxottica said Wednesday it had reached an agreement with VF Corporation to acquire the Supreme brand for $1.5 billion in cash. “We see an incredible opportunity in bringing an iconic brand like Supreme into our company,” said Francesco Milleri, chairman and CEO of EssilorLuxottica, in a … Read more
Bracken Darrell’s reinvention of VF Corp. is well underway. But while the strategy and management have changed, the financial results are still lagging well behind, with steep losses and sharp sales declines in the fiscal fourth quarter and continuing weakness in the U.S. wholesale market. Still, Darrell, who’s been president and chief executive officer for … Read more
The future is coming for Supreme. Financial sources said the luxury streetwear brand is quietly being shopped around to potential buyers and that VF Corp. — which bought Supreme for $2.1 billion in 2020 — is working with Goldman Sachs to review its portfolio at large. While VF Corp. has been public about its desire … Read more
SHANGHAI — Supreme, the New York-based cult skate brand, officially unveiled its first store in China here on Friday. The 11,000-square-foot, two-story store is Supreme‘s 17th in the world and the largest to date. Inside Supreme’s first store in China. Courtesy Located at the corner of Changle Road and Fumin Road, the Supreme store lies … Read more
VF Corp. is walking a fine financial line — just one step above “junk” status as it seeks to restart sales growth and unload brands to pay back debt. Standard & Poor’s on Friday cut its credit rating on VF to “BBB-minus” from “BBB.” That left the company in the last tier of the investment … Read more
