soft-drinks

Saudi Arabia launches world’s first date-based soft drink

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Saudi Arabia launches world’s first date-based soft drink

Photo: X Riyadh: The Kingdom of Saudi Arabia (KSA) recently launched “Mlaf Cola,” touted as the world’s first soft drink made from dates, at the Riyadh Date Festival. Thurath Al-Madina, a subsidiary of the Kingdom’s Public Investment Fund (PIF) led the development of Milaf Cola. The launch was officiated over by Bander Al-Qahtani, CEO of … Read more

Muslim countries’ local sodas see boost amid Coke and Pepsi boycott over Gaza

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Muslim countries’ local sodas see boost amid Coke and Pepsi boycott over Gaza

Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries including Egypt to Pakistan. Now, both face a challenge from local sodas in those countries due to consumer boycotts targeting the brands as symbols of America, and by extension Israel, at a time of war in … Read more