Opinions expressed by Entrepreneur contributors are their own. After running my own advertising and PR company for the past 22 years, I have learned that you always have to think ahead and be resourceful. Whatever worked yesterday doesn’t mean it will work today or tomorrow, especially now in our post-pandemic world. When the cost of … Read more
Opinions expressed by Entrepreneur contributors are their own. Determining a business’ value is not all about adding up revenue and subtracting expenses. While an important piece, these hard numbers are only half the equation for computing what a company is worth. To come up with the true value, we also look at factors like the … Read more
Opinions expressed by Entrepreneur contributors are their own. Businesses in any industry invariably encounter marketing and advertising challenges. In the U.S., small to medium-sized businesses (SMBs) wrestle with the top challenges of budget constraints and lead generation. Difficulties also arise when it comes to returns on investments (ROI), expertise and competition. In the AdTech sector, … Read more
