SINNER, WINNER: Gucci has taken over the digital advertising screens in Piccadilly Circus in London until Sunday for the Italian tennis player Jannik Sinner, who is also an ambassador for the brand. The screens feature images from Sinner’s latest campaign for the Italian luxury brand that proclaim “Gucci is a feeling,” which the brand’s creative … Read more
For his spring 2025 men’s show for Gucci, Sabato De Sarno leaned into a theme not seen much this European season: surfing. There were colorful cabana shirts in GG jacquards, bowling styles in bold hibiscus and dolphin prints, low-slung and stretchy swim shoes, lots of cool sunglasses with foam straps anchoring them to the head … Read more
Sabato De Sarno on Monday night offered his own take on “lo stile inglese,” a term the Italians use for English style, in a cruise collection inspired by the country’s lush gardens, greenery and fabulous fabrics. He staged the show at the Tate Modern Tanks, a vast underground concrete exhibition space. He laid down a … Read more
EXPANDING FAMILY: Gucci continues to expand its roster of brand ambassadors. The Kering-owned brand has tapped Chinese actor Song Weilong as the latest addition to the Gucci family. Known for his bold performances and versatility on screen, Weilong rose to fame for playing the leading roles in Chinese dramas such as “Find Yourself” and “Love … Read more
Profit warnings not withstanding, Gucci is in retail growth mode in Southern California with a mammoth expanded two-story store now open at South Coast Plaza and a new boutique set for late June at The Grove shopping center in Los Angeles. After nine months of construction at South Coast Plaza in Costa Mesa, Calif., the … Read more
MEET SABATO: To properly introduce Gucci‘s creative director Sabato De Sarno to the world, the Kering-owned Florentine fashion house has released a short documentary about the designer. Titled “Who Is Sabato De Sarno? A Gucci Story,” the 20-minute documentary was directed by Ariel Schulman and Henry Joost, New York-based filmmakers best known for their breakout … Read more
SHANGHAI — Sabato De Sarno, Gucci‘s creative director for the past year, has embarked on his first trip to Shanghai, where he celebrated the launch of his first collection and spent time to forge ties with the local fashion and art communities. To celebrate the launch of his women’s spring 2024 collection, De Sarno and … Read more
Gucci‘s financial turnaround may still be a work in progress but a year in, and just ahead of his fall 2024 women’s runway, creative director Sabato de Sarno is putting the pieces in place. His first women’s runway collection just hit stores, offering a sexy, Italian spin on fashion’s minimalist moment with rich-looking camel-hued outerwear, … Read more
Marco Rambaldi’s fall collection, titled “Memento amori,” or “remember that you must love,” was a journey through time, both of his nascent brand now being asked to expand its reach and scope to scale its growth and of the current times, a discombobulating overload that the designer feels are harsher to navigate. Since founding his … Read more
