Luxury luggage brand Rimowa gave out its design prize for the second time in Berlin on Monday. The Cologne-based brand’s objective is for the annual contest to become synonymous with the best of young German design. The prize saw 21 finalists with seven projects chosen from design schools around the country. They then received mentoring … Read more
Shortly after revealing Jay Chou, the multitalented Taiwanese musician, as the face of the brand, Rimowa released the latest and fifth installment of its Never Still campaign featuring the star. The short film sees Chou navigating the streets of London with a titanium Rimowa luggage in tow. “The rhythm of travel is like a melody. … Read more
Rimowa is adding more stardust to its roster of celebrity endorsements by tapping the Taiwanese idol and Mandopop singer Jay Chou as its latest global ambassador. According to Rimowa’s chief executive officer Hugues Bonnet-Masimbert, Jay Chou’s multiple creative acts throughout his career, first as a musician, then as an actor and director, mirror Rimowa’s belief … Read more
Luxury luggage maker Rimowa is unpacking the new look of its Rodeo Drive outpost in Beverly Hills with a grand opening Wednesday. The 1,400-square-foot space at 201A North Rodeo Drive began as a pop-up store in 2017 for the German luxury luggage maker. It became a full-blown store a year later to showcase the brand’s … Read more
