Mytheresa Introduces Chinese Name, Launches WeChat Mini Program
To reinforce its presence in the Chinese market, Mytheresa, the Munich-based luxury e-commerce player, has announced a new Chinese name and launched on WeChat’s Mini Program. Its Chinese name Mei Lin Shi, which translates “beauty,” “selection” and “world,” respectively, is meant to capture Mytheresa’s proposition of offering a curated “assortment of the most coveted luxury … Read more