The School of Fashion Design, a 90-year-old institution, has tapped Jennifer Leclerc as its executive director. Having first teamed up with the Massachusetts school in 2009 as a consultant, she said she immediately fell for the school, the staff and the creativity of the students. Impressed by the values that the school brings to the … Read more
Puma has come up with a remarkably funny campaign after the launch of their latest football boots became a marketing disaster. “Puma Future 8 Launch Edition” boots, the latest edition of football boots were first introduced in a football game when the Chelsea player Marc Cucurella Chelsea wore it during the game against Tottenham FC … Read more
Davido has ignored Wizkid’s online tirade and officially launched his second collection with global sports brand PUMA at their flagship store in New York City. On Wednesday, Premium Times reported a dramatic turn of events as Wizkid took to his X account to launch a scathing attack on Davido, calling him ‘talentless’ and even coining … Read more
Just call it KidSuper redux. On Monday night, Colm Dillane, the creator and designer of the KidSuper brand, took over the famed Apollo theater in Harlem, N.Y., for the third edition of his comedy show, Funny Business. Last January, shortly after his guest designer gig with Louis Vuitton had ended, Dillane opened the Casino de … Read more
Despite the first-generation Mercedes-AMG GT using a twin-turbocharged 4.0-liter V8, the racing AMG GT3 variant continued using the naturally aspirated 6.2-liter V8 used by its SLS predecessor. As Mercedes gears up to launch the next-gen GT racer, which will have a turbocharged engine, AMG revealed the new GT3 Edition 130Y Motorsport at Monterey Car Week. … Read more
BERLIN – Sales at Puma were down 0.2 percent on a currency-adjusted basis to 2.12 billion euros in the second quarter as consumers tightened their belts, prompting the German sportswear maker to lower its forecast for full-year operating profit. Despite a slow start to the year, Puma racked up 4.22 billion in sales in the … Read more
FIRST STEP: On the heels of her appointment in June as global brand ambassador for Puma, the first campaign featuring Blackpink’s Rosé will drop Wednesday. In the images shot in the streets of Seoul, the K-pop star is wearing cobalt blue and black versions of the Palermo sneakers. Relaunched in 2023, this model was originally … Read more
MIAMI — The 2024 Miami Grand Prix hit its stride and, in its third year, was its biggest yet. But this year, F1 Academy, an all-women single-seater racing championship with seven races coinciding with the Formula 1 World Champion calendar, was at the forefront of the race weekend at the only U.S. race in Miami for the second stop of its … Read more
Puma sales dipped 3.9 percent over the first quarter of this year to 2.1 billion euros. When adjusted for currency effects, sales grew 0.5 percent. “Currencies have continued to be a major headwind,” the company said in a statement, quantifying the impact at approximately 100 million euros. “We delivered our first quarter results fully in … Read more
Puma and Formula 1 have launched their first full collaborative capsule since inking a new deal last year to make the sportswear brand the official supplier for the highest class of international racing. The capsule includes a track suit, hoodies, T-shirts, sweatpants and football jersey, as well as three footwear models. Leading the footwear option … Read more
