Some on Apple’s car project had a cruel name for it, report says

Some on Apple’s car project had a cruel name for it, report says

Apple reportedly canceled its electric-car project earlier this week, ending around a decade of research and development on the ambitious project. While we knew the tech giant had spent billions on its efforts, a New York Times report on Wednesday put a precise figure on it: $10 billion. It’s an astonishing amount of money for … Read more

Chinese EV players surprised by Apple’s decision to cancel car project, with Xiaomi CEO Lei saying he remains committed

Chinese EV players surprised by Apple’s decision to cancel car project, with Xiaomi CEO Lei saying he remains committed

Lei Jun, founder and chairman of leading Chinese smartphone manufacturer Xiaomi, which unveiled its first car late last year, said in a Weibo post on Wednesday that he was “very shocked” by Apple’s withdrawal from the EV sector. The tech billionaire, who has long tried to cultivate his image as the country’s answer to Apple … Read more

Apple cancels work on electric car, moves team to AI project

Apple cancels work on electric car, moves team to AI project

The two executives told staff that the project will begin winding down and that many employees on the car team – known as the Special Projects Group, or SPG – will be shifted to the artificial intelligence division under executive John Giannandrea. Those employees will focus on generative AI projects, an increasingly key priority for … Read more