Having ditched its electric car plans, Apple is reportedly making a foray into robotics, seeking a bold new product category. The company is delving into new markets and seeking avenues to generate additional revenue. Personal robotics is one area under investigation by the company. A Bloomberg report suggests that Apple engineers are exploring the possibility … Read more
With the Apple Car project canceled, we’re now discovering several details about what went wrong, the possible designs it could have had, and now that the Apple Silicon team was heavily involved in this project. In a Q&A stream about the Apple Car project, Bloomberg’s Mark Gurman discussed several tidbits about it, including what would … Read more
A 2020 prototype of the so-called “Apple Car” was dubbed “the Bread Loaf” for its looks, according to a Bloomberg report on Wednesday. In a deep dive of the costly project, which Apple canceled last month, the report described the vehicle as “a white minivan with rounded sides, an all-glass roof, sliding doors, and whitewall … Read more
Yesterday, Bloomberg‘s Mark Gurman reported that the Apple Car dream was dead after billions of dollars invested over almost a decade in a project fated to fail. Over the years, BGR reported on changes in the team’s leadership, key executives and engineers leaving Cupertino, and even Apple realizing it couldn’t create a self-driving vehicle just … Read more
Apple reportedly canceled its electric-car project earlier this week, ending around a decade of research and development on the ambitious project. While we knew the tech giant had spent billions on its efforts, a New York Times report on Wednesday put a precise figure on it: $10 billion. It’s an astonishing amount of money for … Read more
Apple has abandoned its efforts to build an electric car, according to a Bloomberg report on Tuesday that cited people with knowledge of the matter. The tech giant has been working on the ambitious project for about the last 10 years, though during that time, it never spoke publicly about it. News of the decision … Read more
It feels like rumors about Apple building a car have been swirling forever. We know that it’s been working on an automobile because of various leaks about the project, as well as news of auto-related hires over the years, but the company has never made any official announcements about the initiative. After a quiet period, … Read more
A few months after the latest report on Apple Car, it seems Cupertino’s Project Titan is at another make-or-break point, as the company is now lowering expectations for the firm’s upcoming new product. According to Bloomberg‘s Mark Gurman, Apple has pivoted to a “less ambitious design with the intent of finally bringing an electric vehicle … Read more
