Gen Z are buying less, reusing more thanks to TikTok viral trend ‘underconsumption core’

Gen Z are buying less, reusing more thanks to TikTok viral trend ‘underconsumption core’

Known as “underconsumption core”, it spotlights living sustainably and using what you have, a reversal of the excess and wealth that dominates ad-heavy Instagram and TikTok. Shoppers emptying shelves of Stanley cups after the tumblers go viral on TikTok. Photo: Instagram/@stanleytumbler “When you get 300 videos on TikTok about people who have 30 Stanley cups, … Read more

Gen Z Loyalty Stays With Credit Cards

Gen Z Loyalty Stays With Credit Cards

A recent study by Splitit, the only white-label card-based installment platform using consumer credit, in partnership with Pymnts looked at how consumers use the buy now, pay later payment plans and how the model has changed consumer behavior over the last six months. The report titled “Redefining Retail: Consumer Finance Trends Driving the Evolution of Installment Plans,” surveyed more … Read more

SAP Unveils Agile Payment Solution

SAP Unveils Agile Payment Solution

Timed for Shoptalk in Las Vegas, which is being held from Sunday to Wednesday, SAP made several announcements this week, including a new “composable payment solution” and fresh consumer research about returns. SAP’s solution aims to help retailers and brands offer shoppers more flexible payment options, such as buy now, pay later. The third-party payment … Read more