DeepL, a global provider of specialized AI translation and writing solutions for people and businesses, recently published a white paper, titled “The executive guide to AI-enabled communication and global retail,” that showed how retailers can leverage AI to drive conversions — especially retailers expanding into the global market. However, there are hurdles to success. One … Read more
ByteDance’s Douyin, the domestic sibling of TikTok, has emerged as a rising contender in the Chinese e-commerce market once dominated by Alibaba Group Holding and JD.com, despite slowing growth. The Beijing-based short-video platform, which has been aggressively expanding into the online shopping business, increased gross merchandise volume (GMV) by 46 per cent year on year … Read more
According to Taobao, the current English interface features a curated selection of trending products. Eventually, it will feature a much wider selection of categories similar to those offered in the Chinese interface. In a statement, Jean Zhao, country head of Taobao Singapore, said: “We are thrilled to unveil an English interface of our app to introduce Taobao … Read more
Google was fined in 2017 for how it favored its own shopping search results over rival services. The fine was the first for the company in a slew of EU antitrust investigations, including a probe into advertising technology where the European Commission is weighing a break-up of the company’s businesses. Google is still fighting two … Read more
Listrak, the cross-channel marketing automation solution, has expanded its Shopify app to better serve higher-growth businesses. The enhancement, which leverages AI to refine customer data and improve personalization, is designed to boost the marketing effectiveness for brands such as Sol de Janeiro, Marc Fisher Footwear and Bluemercury. The expanded app integrates seamlessly with Shopify Server … Read more
Alibaba Group Holding’s online shopping platforms have experienced a surge in interest and sales of sporting goods, as Chinese consumers keenly follow the country’s gold medal wins at the Paris Olympics. On Sunday and Monday, searches for tennis and table tennis-related products on Tmall, Alibaba’s premium shopping platform that mainly hosts established brands, surged by … Read more
Mumbai: A significant number of Indian consumers shopping online are worried about the possibility of data breaches, according to a report on Tuesday. In the report by EY Future Consumer Index (FCI), based on responses from 1,000 Indian participants within a worldwide poll, 77 per cent of Indian consumers express profound concern about the possibility … Read more
Two of China’s leading e-commerce platform operators, Alibaba Group Holding and TikTok owner ByteDance, have started to adjust their focus on low pricing with policy shifts that favour merchants, as they seek a more sustainable online shopping ecosystem. Douyin, ByteDance’s flagship short video app in mainland China that set up a dedicated e-commerce team in … Read more
Impact.com and HSN have teamed up to launch a content creator platform called HSNfluencer. The platform is powered by Impact.com’s technology and will allow HSN to “recruit, engage, manage, and analyze its creator partners through a fully customized experience, in one place for optimization and scale,” the companies said in a joint statement. Terms of … Read more
With interest rates and inflation on the rise, online shoppers are turning to coupons to offset their expenses. That’s according to SimplyCodes’ new study titled “2024 Coupon Codes Sentiment,” which is based on 1,194 responses from a survey issued earlier this month. In the study, the AI-powered promo code platform found that 3 in 5 … Read more
