China’s super app WeChat bolsters e-commerce credentials via gift-giving feature
Chinese live-streaming e-commerce firm East Buy saw sales at its online store on WeChat cross the 1 million yuan (US$136,586) mark on Monday, with more than 80 per cent of transactions made through the app’s gift-giving feature, according to a report by local media outlet National Business Daily, citing company sources. The feature enables shoppers … Read more
