Mao Wenchao

Chinese social media Xiaohongxu moves closer to IPO as profits surge in 2024, sources say

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Chinese social media Xiaohongxu moves closer to IPO as profits surge in 2024, sources say

Social media platform Xiaohongshu, known as China’s Instagram, has the wind at its back in its pursuit of an initial public offering in Hong Kong, as its commercialisation efforts pay off, according to sources briefed on the matter. The Shanghai-based company, which is influential among young Chinese women with its user-generated lifestyle content, has selected … Read more

China’s Xiaohongshu carves out a niche in an increasingly crowded e-commerce market

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China’s Xiaohongshu carves out a niche in an increasingly crowded e-commerce market

Chinese social media platform Xiaohongshu, the Instagram-style app where young consumers to share lifestyle tips, is seeking to become a new force in the country’s crowded e-commerce market by grabbing attention and revenue from established players such as Alibaba Group Holding and ByteDance’s short-video app Douyin. Xiaohongshu, the platform also known as Red with 300 … Read more