Southeast Asia is the new Singles’ Day battleground as lustre fades in China
On the bustling streets of Bangkok, TikTok Shop’s Singles’ Day shopping campaign is hard to miss, as large LED screens flash promotions in endless loops. Promotions have been infiltrating people’s lives in other ways, as well. On the ride-hailing app Grab, TikTok Shop’s Double 11 logo appears prominently on the map interface. A promotional blitz … Read more
