Costco defends its diversity policies as other US companies scale theirs back

Costco defends its diversity policies as other US companies scale theirs back

Costco is pushing back on a shareholder proposal that urges the wholesale club operator to conduct an evaluation of any business risks posed by its diversity, equity and inclusion practices. Investors were expected to vote on the recommendation during the company’s annual meeting Thursday. The National Center for Public Policy Research, a conservative think tank based in … Read more

John Deere autonomous mower promises a perfect cut, every time

John Deere autonomous mower promises a perfect cut, every time

At CES2025, the impressively built-out John Deere exhibit was all about automation. Autonomous job sites, autonomous farms … but it was this new, battery electric, autonomous lawn mowing robot that stole the show. The self-driving Deere mower robot was positively dwarfed by the giant farm machinery surrounding it, but it continues to prove that humans … Read more

McDonald’s rolls back DEI initiatives

McDonald’s rolls back DEI initiatives

Four years after launching a push for more diversity in its ranks, McDonald’s is ending some of its diversity practices, citing a U.S. Supreme Court decision that outlawed affirmative action in college admissions. McDonald’s is the latest big company to shift its tactics in the wake of the 2023 ruling and a conservative backlash against … Read more

Trump threatens farm equipment supplier with 200% tariff

Trump threatens farm equipment supplier with 200% tariff

Former President Donald Trump threatened to slap John Deere with a 200% tariff if the farm equipment supplier followed through on plans to move some production to Mexico.  “I love the company, but as you know, they’ve announced a few days ago that they’re gonna move a lot of their manufacturing business to Mexico,” Trump … Read more

‘We Will No Longer Attend Cultural Awareness Festivals’: Another US Company Joins Microsoft In Axing DEI Policies

‘We Will No Longer Attend Cultural Awareness Festivals’: Another US Company Joins Microsoft In Axing DEI Policies

Amidst a continued rise of companies scrapping their diversity, equity, and inclusion (DEI) initiatives and teams, American agricultural manufacturing company John Deere has no longer attended cultural awareness events or initiatives. The company’s move to distance away from DEI policies comes after it was reported that Microsoft also laid off a DEI team earlier this … Read more

John Deere drops diversity and inclusion measures

John Deere drops diversity and inclusion measures

Farm equipment maker John Deere says it will no longer sponsor “social or cultural awareness” events, becoming the latest major U.S. company to distance itself from diversity and inclusion measures after being targeted by conservative backlash. In a statement posted Tuesday to social media platform X, John Deere also said it would audit all training … Read more

Seederal 160 hp electric tractor gets real

Seederal 160 hp electric tractor gets real

French start-up Seederal recently unveiled its first electric tractor prototype during, just one year after announcing its first round of funding. The initial 160 hp Seederal prototype shown here will serve as a technological demonstrator that, the company says, will help accelerate the development of the industry’s first “long-range” electric tractor. With the ability to … Read more