China’s Xiaohongshu carves out a niche in an increasingly crowded e-commerce market

China’s Xiaohongshu carves out a niche in an increasingly crowded e-commerce market

Chinese social media platform Xiaohongshu, the Instagram-style app where young consumers to share lifestyle tips, is seeking to become a new force in the country’s crowded e-commerce market by grabbing attention and revenue from established players such as Alibaba Group Holding and ByteDance’s short-video app Douyin. Xiaohongshu, the platform also known as Red with 300 … Read more