indian premier league 2024

Shah Rukh Khan, Ajay Devgn top the list of celebrity-endorsed ads aired during Indian Premier League 2024 : Bollywood News

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Shah Rukh Khan is on a roll. He had three releases in 2023 and the first two films, Jawan and Pathaan, were all-time blockbusters. The third release, Dunki, was also a decent success and it proved once and for all that the superstar is here to stay. And now, it has come to light that even when it comes … Read more

Battle For Attention: IPL Viewers Remember Only 5 Brands After Watching A Match, Says Report

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IPL 2024: Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. (Representative image) Almost half of IPL viewers do not have a favourite team; of the rest, 86% are CSK, RCB, KKR, or MI fans. A Day-after recall survey being conducted jointly by market research agency Kadence International … Read more