gift-giving feature

China’s super app WeChat bolsters e-commerce credentials via gift-giving feature

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China’s super app WeChat bolsters e-commerce credentials via gift-giving feature

Chinese live-streaming e-commerce firm East Buy saw sales at its online store on WeChat cross the 1 million yuan (US$136,586) mark on Monday, with more than 80 per cent of transactions made through the app’s gift-giving feature, according to a report by local media outlet National Business Daily, citing company sources. The feature enables shoppers … Read more

Tencent challenges e-commerce rivals with new gift-giving feature on WeChat

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Tencent challenges e-commerce rivals with new gift-giving feature on WeChat

China’s super app WeChat, owned by Tencent Holdings, has added a gift-giving feature to its embedded e-commerce platform ahead of Christmas, allowing users to send presents to their friends. Shoppers can search for products by keywords. According to the official guidelines, all gifts available are priced 10,000 yuan (US$1,375) or under, and they exclude jewellery … Read more