Alibaba to sponsor Lunar Year Spring Festival Gala to reach China’s thrifty consumers
Alibaba Group Holding has won the sponsorship for the 2025 Spring Festival Gala show, China’s most-watched event of the year, as the e-commerce giant reaches out to consumers to regain growth momentum. The Hangzhou-based company signed a deal with China Media Group (CMG), which owns state broadcaster China Central Television, to be the “exclusive e-commerce … Read more
