french wine

Accidental Burgundy winemaker mines Asia, US business experience to innovate on tradition

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Accidental Burgundy winemaker mines Asia, US business experience to innovate on tradition

Although de La Morandière is the great-grandson of Joseph, the founder of the winery in the heart of Puligny-Montrachet, in France’s Burgundy winemaking region, he says he was not the “natural choice” to lead the family business after Anne-Claude. Brice de La Morandière says he was not the natural choice to take over at Domaine … Read more

Game of Thrones-themed wine, lower alcohol content: French winemakers try new tactics to combat falling sales – are they working?

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Game of Thrones-themed wine, lower alcohol content: French winemakers try new tactics to combat falling sales – are they working?

So the wine industry is striking back with a marketing and branding drive worthy of Madison Avenue – a street in New York synonymous with the advertising industry. Tyrion Lannister (Peter Dinklage) pours wine in a still from “Game of Thrones”. One Bordeaux winemaker found success with a “Games of Thrones”-themed line of wines. Photo: … Read more