Revealed: Taylor Swift’s concerts boosted the U.S economy by BILLIONS – and the pop juggernaut is spearheading a ‘tour tourism’ trend, with trips booked around gigs. So are YOU ready for a ‘Swiftcation’?
Taylor Swift is redefining what it is to be a success in the music industry – and simultaneously changing the travel industry. Last year, the U.S leg of her Eras tour bolstered the economy Stateside by at least $10billion (£8.6billion), according to the U.S Travel Association. The ‘Taylor Swift Effect’ was name-checked in the Federal Reserve Bank of … Read more