Benefits: lengthening, lifting, volumizing | Waterproof?: no | Shades: 1 (Cuz I’m Black) Best Thickening: Benefit Cosmetics BadGal Bang Mascara Benefit Cosmetics BadGal Bang Why it’s worth it: This smudge-proof mascara doesn’t just promise big, long lashes—it delivers. The lightweight yet intensely pigmented formula coats each lash flawlessly, giving you that bold, fluttery look without … Read more
Makeup artist Stefanie Arreola, better known as Stenie among her followers, painted hearts onto her eyes using pink, orange, and dark-red eye shadows. (You can find the perfect colors for this in the Juvia’s Place The Sweet Pinks Palette.) She says that the colors and infinity hearts from The Powerpuff Girls—a cartoon fixture of the … Read more
Tester feedback: “I love the wash of color just one finger-dip of this shadow gives me,” says contributing commerce writer Annie Blackman. “It’s subtle, bridging the gap between shimmery and not-so-shimmery, and the Auburn Aura shade (pictured above) is a sophisticatedly sexy addition to any look—especially with my bluish green eyes.” Key ingredients: mica, vitamin … Read more
When it comes to what you should have in your kit, this look doesn’t require much. For the eyes, you need a good, long-lasting black eyeliner pencil (we like R.E.M. Beauty’s smudge-resistant Gel Pencil Eyeliner in Bardot for this) and a good liquid or gel eyeliner (Stila’s classic Smudge Pot, a longtime editor favorite, was … Read more
Notable ingredients: silk tree extract | Number of shades: 3 Best Liquid Eye Shadow: Violette_FR Yeux Paint Why it’s worth it: For a longwearing, easily spreadable formula that you can swipe on with your fingers, try a liquid formula. For a super pigmented wash of color, Nam loves Violette’s FR Yeux Paint (as does our … Read more
Clinique Black Honey lipstick has transcended time—through the ‘70s, ‘80s,’90s, the aughts, the 2010s— and it’s still glistening on lips in 2024. The your-lips-but-better pigment went viral before “going viral” was even a thing (first in 1971 as the original “honey pot” gloss and then throughout the 90s after it was reinvented into slim lipstick … Read more
I haven’t tried the two burgundy mascaras that keep going viral—Maybelline Lash Sensational Sky High Mascara in Burgundy Haze (which is no longer available) and L’Oréal Paris Makeup Voluminous Original Mascara in Deep Burgundy—but based on those aforementioned TikTok videos, Benefit’s version seems to be the most subtle of the bunch. It won’t necessarily make … Read more
We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (the celebrity beauty brand fatigue is real). But we started using it — we’re here to do the work — … Read more
Editor Tip: You can apply this stick closer to your lash line as you would with a regular liner. Who It’s For: Makeup newbies | Available Shades: 9 Most Unique Shades: Colourpop Shadow Stix Why It’s Worth It: Another affordable hit is the Colourpop Shadow Stix, which New York City-based makeup artist Amrita Mehta loves for its … Read more
Material: Faux mink fur | Reusable: Yes, number of uses not specified Frequently Asked Questions What are false lashes made of? When false lashes hit the scene at the end of the 19th century, they were mainly made of human hair and mink fur. But today, as manufacturers embrace cruelty-free beauty practices, the vast majority of … Read more
