‘The Elf on the Shelf’ brand’s magical story started with co-founder’s family and its own Christmas elf
Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting children are sleeping. “Families and children look to us to be the voice of the North Pole,” Christa Pitts, founder and co-CEO of the Lumistella … Read more
