On the bustling streets of Bangkok, TikTok Shop’s Singles’ Day shopping campaign is hard to miss, as large LED screens flash promotions in endless loops. Promotions have been infiltrating people’s lives in other ways, as well. On the ride-hailing app Grab, TikTok Shop’s Double 11 logo appears prominently on the map interface. A promotional blitz … Read more
Alibaba Group Holding says this year’s Singles’ Day campaign has seen strong demand in four product categories – home appliances, consumer electronics, beauty and apparel – in a sign of consumer-spending recovery on the mainland, as the world’s largest online shopping festival drew to a close on Monday. Taobao and Tmall Group (TTG), Alibaba’s domestic … Read more
Taobao and Tmall Group, Alibaba’s domestic e-commerce business unit, launched at 8pm on Monday the presale stage of its promotion for Singles’ Day – also known as 11.11 or Double 11, referring to the shopping extravaganza originally observed on November 11 – as the company anticipates a record-high volume of users taking part in this … Read more
Alibaba Group Holding has earmarked at least 40 billion yuan (US$5.7 billion) worth of resources to help merchants on Taobao and Tmall during the Singles’ Day shopping festival, as the e-commerce giant fights to protect its core business in an increasingly competitive market. The largest shopping platforms owned by Alibaba, which also owns the South … Read more
